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Therefore EXTRA business you send is much higher "keep ratio" per centage they are able to work with small margin with what extra income they get by working with customers you obtain.

Instead of you setting up a competing equipment, employees, vehicles, buildings, etc, type business to where both of you split the market and neither one make any money, He subcontracts and does the actual work for your customers. A win win.

Your business is CUSTOMERS, When you buy a going business, you buy ONLY customers. When you invest money to increase the activity of your business and its scope, you do not buy neon signs or store fixtures, you BUY customers by promoting systems that deliver customers to you at a almost fixed cost each.

You pay for getting established retainable customers from others and pay for getting new ones added by sales efforts, new customers constantly added to your stable.

If You are buying someone elses customers, you use the income from those very customers to pay the seller.

In fact the sale price is dependant and based on it. You are not investing in a might work business, you are investing only in adding the only thing of value, guaranteed income, which is customers.

Conventional business would consider adding a new $5.000 neon sign. Would it generate enough business to pay for it self or not? A gamble. You are doing NONE of thet.

You buy or spend money on a per customer obtained sales basis, customers that deliver a certain income, cost you a known amount.

These are boil down figures you obtain from doing tests.

Lets say you use Google adwords for your Window washing business, you pay 50 Cents a click for Sacramento Window Washing. 200 clicks gives you 3 customers, 1 becomes a long term customer. Once you work out this per centage from tests it will not vary much and you can improve your positioning, your pitch etc for future improvement tests.

Therefore if you retain one long term customer for every two hundred clicks it cost you $100 to "buy" a new long term customer. This cost will vary little once you test and figure it out.

You will in addition of course be routinely picking up a lot of free new customers that fall in your lap, and you will go out and dig some up you EARN, and we wil tell you how to do both of those, but here just want to explain one of several ways to BUY customers and GROW your business at a faster rate.


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